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Privacy Policy.


Belle Gray Pty Ltd respects the privacy of every person who visits and/or uses this website and/or our social media platforms (‘the Service’). We will comply with all applicable data protection laws and regulations and will co-operate with data protection authorities.
This privacy policy must be read in conjunction with our terms and conditions of use. Both the terms of use and this privacy policy constitute a fully binding legal agreement and it is recommended you read both documents carefully. Your use of the Website signifies your agreement to the terms of use and this privacy policy.

If you do not agree with either the terms of use, or this privacy policy, you are prohibited from using the Website and must immediately refrain from doing so. Furthermore, if you do not agree with this privacy policy, or the terms of use, you should not provide any of your personal information to Belle Gray (Pty) Ltd, either via the Website or in any other way.

This privacy policy sets out Belle Gray Pty Ltd approach towards the use of your personal information. By submitting your personal information to us, and/or by using the Website, you will be regarded as having given your consent – where necessary and appropriate – for the processing of personal information referred to in this policy. Consequently, by continuing to use the Website, you acknowledge and agree that Belle Gray Pty Ltd may collect, use and transfer your personal information in accordance with this policy, and applicable legislation in South Africa.

We may from time-to-time need your personal information in order to process your order and so that you can receive your product. We may also need your information to improve our goods and service offerings – this information will be collected in accordance with this policy and applicable South African legislation.

Overview of the information we collect.

We will only ever use your personal information to process your order or in order to contact you in relation to goods you may want to purchase from us, or so as to improve our service, and strictly in accordance with the Protection of Personal Information Act 4 of 2013 (‘POPIA’). Examples of personal data we will collect:
E-mail address and physical address;
Age group and/or date of birth;
Internet service provider and the Internet Protocol(IP) address geographical location;
User-generated content, posts and other information you submit to us;
Details of visits to our Website.

In addition, we may, from time-to-time, use third party services (such as Google Analytics) that collect, analyse and monitor log data pertaining to the Service in order to optimize, improve and audit the products we offer.

We may also use your personal information to contact you regarding any complaint, query or comment. Furthermore, and in accordance with POPIA, we may use your personal data to carry out our obligations arising from any contract with you, to notify you about changes to our goods or to the Website, to assist with business development, and in connection with any legal proceedings, or where we have a right or duty to disclose the information in terms of law or industry codes.

Specific information we may hold.

We may, for example, collect and use the following information about you:

Name, email address and cell phone number;
Shopping habits and/or preferences;
IP address or cookie information;
Age, gender and race and any other information which we reasonably need to perform our duties in pursuance of any agreement we may have with you, make decisions about you in relation to the goods or the Website, or fulfil our regulatory or other business obligations.

Personal information about children and special personal information.

Belle Gray Pty Ltd does not intentionally collect personal information about children and will only process information about children with the express consent of a competent person (someone like the parent or guardian) or if otherwise permitted in law. In this regard see our terms and conditions.

Belle Gray Pty Ltd also does not intend to process any “special personal information” as defined in POPIA, which includes for example political, religious or health-related information, and we will only process special personal information with your express consent or if otherwise permitted to do so in law.

Specific Information we may share.

We will only share your information with third parties that we have trusted relationships with, and selected third parties who perform services on our behalf. All service providers are bound by contract to maintain the security of your personal information and to use it only as permitted by us, in accordance with this policy and in accordance with POPIA and applicable South African law.

How we use your information.

We undertake to only process your information insofar it is adequate, relevant and not excessive for the purposes set out below. Further, we will only use your personal information for a purpose compatible with that for which it was collected.

We will use your information to:

operate and manage your agreement with us or correspondence you may have with us;
carry out, monitor and analyse our business;
contact you via social media or by email, SMS, letter, telephone or in any other way about our products and services as allowed for in law, unless you tell us that you prefer not to receive marketing communications;
to form a view of you as an individual and to identify, develop or improve products or services that may be of interest to you;
carry out market research, business and statistical analysis;
perform other administrative and operational purposes including the testing of systems;
comply with our regulatory or other obligations;

carry out any other reasonable business operation considering our business and the relationship between the parties.

Your information may also be used for other purposes for which you give your permission or where we are permitted to do so in law or it is in the public interest to disclose the information.

You may on reasonable grounds object to the processing of your personal information, after which we undertake not to continue to process such information, except as provided for in law.

Cookies and Web Beacons.

Cookies are files with small amounts of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a web site and stored on your computer’s hard drive.

Like many sites, we use “cookies” to collect information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our website or even order Goods.

Our website may contain electronic image requests (sometimes referred to as “web beacon” requests) that allow us to count page views and to access cookies. Any electronic image viewed as part of a web page (including an ad banner) can act as a web beacon. Our web beacons do not collect, gather, monitor or share any of your personal information. We merely use them to compile anonymous information about our website.


The security of your personal information is important to us, but no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security, but we can guarantee that we will take all reasonable measures to protect the security of your data.

Access to your information.

You have a right to access certain personal records we hold about you. Requests can be made in writing to online@bellegray.co.za

Transfers of personal information outside South Africa
We may transfer personal information outside South Africa to a foreign country. Personal information may be stored on servers located outside South Africa in a foreign country whose laws protecting personal information may not be as stringent as the laws in South Africa. You consent to us processing your personal information in a foreign country whose laws regarding processing of personal information may be less stringent. We will at all times ensure that all reasonable measures to protect the security of your data are taken and that any data transferred out of the country will only be processed in accordance with Belle Gray Pty Ltd instructions.

Links to other websites and social media platforms.

This privacy policy applies only to our website and to ordering of any of our goods, and not to websites or social media platforms or pages owned and/or operated by third parties. We may provide links to other websites which we believe may be of interest to our visitors. We aim to ensure that such websites are of the highest standard. However, due to the nature of the Internet, we cannot guarantee the privacy standards of websites to which we link or be responsible for the contents of sites other than this one, and this privacy policy is not intended to be applicable to any linked, non-Belle Gray Pty Ltd site or social media platform.

Changes to this policy.

We may amend this policy from time-to-time. Please check our website periodically to inform yourself of these changes.